Smart Tactics Q & A vCast #3
3rd episode of the Smart Tactics Q & A vcast. This episodes answers the question How do I write content for my website so that It will be read?” Share and Enjoy: Read More →
Keep It Short & Simple
As a business owner you’re continually working to generate traffic to your website, but you also want your visitors to keep coming back. With that said, there are several things you should keep in mind when producing copy for the web. Unless a visitor has been driven to a laser targeted landing page on your website, they’re likely to do nothing more than skim the first section of your page. The longer your copy is, the less likely it is that it will get read so don’t place long pieces of copy on pages where visitors do not expect it to be. Writing simple copy is important because you want your visitors to be able understand what you’re... Continue Reading
Using Words Effectively in Email Marketing Campaigns
Just as you want to attract attention with the web copy on your web site, there is also the need to structure promotional emails so that they will catch the attention of the reader, and help to generate interest in the goods or services that you have for sale. There are a couple of key factors to keep in mind when you put together a promotional email. The subject line for your targeted email needs to include elements that will grab the attention of the reader. There are several schools of thought on how to best accomplish this. One approach is to employ a question in the subject line. The idea behind the question is that people have a tendency... Continue Reading
Smart Copywriting Tactics
One of the biggest mistakes of writing web copy is not maintaining consistency. You may discover that unintentionally you become lazy in the quality of the content and the look of your site when it comes to presenting particular services and products. It’s imperative that you regularly review your website to check that the phrases and terms you are using are consistent. You must also ensure that your ideas are communicated clearly throughout your site and presented to your visitors in a consistent manner. You should always thoroughly check your spelling, grammar and formatting closely. One simple spelling mistake will often undo all the... Continue Reading
6 Powerful Copywriting Tips
Copywriting is the one skill which all online business owners should learn. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride. Here are a few copywriting tips to help you get started: Know your Target Market – Good copywriters know exactly who they’re writing for before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all. Before starting, know exactly who you’re writing... Continue Reading
Five Things to Have Just In Case You Are Not Around
There is great joy in finding a passion and working hard to get a business off the ground. Every business owner knows the blood, sweat and tears it takes to get a business running smoothly and profitable. It can take years to move from concept to creation and profits. Owners know their businesses inside and out. Sharing that knowledge and storing it is essential to ensure that if, for any reason, the brains behind the operation is not around, the operation will still function. This article addresses five pieces of information that, when documented, will allow the company to succeed without you. Operations Manual: A solid operations manual can... Continue Reading
Could your business survive any obstacle thrown at it?
What would happen to your business if you: your virtual assistant suddenly went out of business? had an extended illness? lost everything you own in a hurricane? Do you have all your primary business information and procedures documented so that your business can be ran from anywhere by anyone? A well thought out company manual avoids confusion and communicates your company policies. It even establishes trust, prevents misunderstandings and clarifies expectations. It ensures that each employee/contractor knows what’s expected of them and that each client receives the exact same service and that if one client has a problem and you fix that... Continue Reading
Ensure your clients receive the same service every time
A positive customer experience is vital to a successful business and the easiest way to ensure every client has the same experience is to document your procedures. Plus, it’s much easier to show a virtual assistant or employee how to do it your way when they have a checklist to refer to. You want your company manual to house all of your checklists. Be sure to document: Office Systems: The “behind the scenes” tasks that are done for the day-to-day running of your business. Production Systems: The steps you take to produce your products or service your clients. Marketing Systems: The steps you to take to promote your company and services.... Continue Reading
Have you documented your processes and systems?
Well, have you? By documenting the processes and systems of your business you are ensuring that your business will run the way you want it to whether you are running things or someone else. It also ensures that you will plan to withstand anything including natural disasters. The Smart Business Company Manual is a comprehensive easy to follow workbook that makes documenting your operations, marketing and entire business a breeze. It also serves as your disaster plan, succession plan and dissolution manual all rolled into one. The Smart Business Company Manual gives you peace of mind and ensures your business is operated right no matter who was... Continue Reading
Find an Accountant You Can Trust for Your Business
Hiring an accountant for your business is like hiring a plumber for your pipes. Sure you could do it yourself but wouldn’t you rather hire an expert? One of the many reasons people struggle to handle their own accounting is the fear of trusting their finances and personal information to a stranger. That is certainly an understandable reason to hesitate however there are measures you can take to hire an accountant you can trust for your business. Step One: Determine what you need an accountant to do. Do you need them to handle payables and receivables or are you more concerned about quarterly tax filings? Are you looking for someone to compile... Continue Reading
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