- Be Seen more. Join networks where your target market hangs out at online, write more and publish your articles in more places, host teleseminars/webinars that let potential clients see how you can help them, write press releases regularly and submit to media, record and distribute audio and video.
- Connect more. Use social network sites to connect with potential clients, referral sources, potential alliance partners and industry leaders but, don't forget about past clients and your competitors.
- Interact more. Join in the conversations of the people you are connecting with. Participate in forums, join twitter and other messaging services
- Share more. Remember that potential have to know, like and trust you before they do business with you so get a little personal in your conversations and status updates so they can see the real you.
- Plan more. Create an editorial calendar for newsletters, articles, blog post and press releases. Plan your direct mail schedule. Create your newsletters and pre-schedule their broadcast. Schedule the marketing of new products/services. Schedule your promotions/sales.
- Automate more. Remember your time is your time so make the best of it. Use ping.fm to update multiple sites. Use HootSuite to schedule your tweets. Use an autoresponder to educate and get to know your potential clients. Write in batches and add to blog to populate at schedule intervals.
- Repurpose more. Turn your blog post in articles. Turn your articles into reports. Record your articles as audio and video. Transcribe your podcast and use for blog posts, articles and reports.
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