Five Must Have Marketing Tools
With the growing number of people who are getting into online marketing, it's getting more competitive each day. Online marketers must work hard to stay ahead of the game. New Internet trends emerge faster than you can blink, and by staying on top of them, your business will flourish. There are tons of tools that you can use to get your messages across and keep your sites at the top of the search engines. Here are five of those tools, all of which are free. Twitter - Twitter is a microblogging application that allows users to post short messages. These messages are displayed on the user's profile page and delivered to his followers via... Continue Reading
How to Promote Your Website
Website promotion doesn’t have to be as difficult as some people make it out to be. Here are three website promotion strategies to help you get started. Directories – Directories are essentially libraries of websites. They’re generally organized by broad categories like sports and then by more specific categories like baseball which is then broken down into micro categories like amateur, youth, video games, instruction, movies and so on. The benefit to listing your website with a directory is they send traffic to your website and they help increase search engine ranking. The caveat is that there are literally thousands of website directories. Search... Continue Reading
Frugal Marketing 101
When you’re building a business on a budget, getting started may seem like an insurmountable task. But with hard work and determination, you can do it. Once you’ve got everything in place, it’s time to get to work on marketing your business. Small business owners often feel that they do not have the resources to promote their business, so they just set up shop and hope for the best. This is one of the reasons that so many small businesses fail. If no one knows that you exist, how are you going to make any money? You don’t have to spend a lot of money for your marketing to be successful. If you’re willing to take promotion... Continue Reading
How to Add a Graphic Banner to your Sidebar
Question: Beryl, I signup for an affiliate program and it has banners that I can add to my website to promote the product but, it doesn’t give instructions on how to add the banner to my site. How do I add the banner to my website and make it clickable. Answer: Banners are a quick and easy way to promote or endorse a company, product or website you believe it. How you add a banner to your sidebar depends in large part on the type of site you have. For example if you have a WordPress blog then it’s going to be a different process than if you have a HTML site. Here it is in a nutshell – First you’ll want to click on the button image... Continue Reading
How to Use StumbleUpon
StumbleUpon is a tool that offers you website recommendations based on your preferences and reviews or recommendations from people who have similar interests. It helps you connect with other people who have similar interests, it saves time browsing through search engine results, and it introduces you to sites you may not have otherwise found. Here’s how to use it: Step 1. Head to the website, www.stumbleupon.com and click Join Now. Step 2. They’ll ask for your email, your user name, your birthday, gender, and a few options for you to check or uncheck. Step 3. Choose which web browser you want to add it to. It will be added to your toolbar.... Continue Reading
Common Tweaks for a WordPress Theme
There are an abundance of wonderful WordPress themes yet despite their beauty and functionality, it’s difficult to not want to customize your theme. To make your theme your own, to modify it so it is more appealing to you, your visitors, and so it better represents your brand here are a few things you can do to make small changes to your WordPress Theme. Widgets are far and away the easiest and most common way to customize a blog theme. There are literally thousands of widgets available and they do everything from mark comments as Spam to set your site up for social bookmarking. There are widgets which show a quote of the day, allow people to... Continue Reading
How Freebies Generate Leads for Websites
It’s human nature. Everyone loves getting something for free. Business owners can use this behavioral truth to increase traffic to their websites and generate qualified leads. Not everyone who visits a website is ready to make a purchase. In many cases, consumers will comparison shop, visiting several times before making a decision. So even if the website is the main portal through which customers place orders, an equally important purpose of the website is to generate leads. Creating an ezine or newsletter is a common “freebie”. Subscribers opt in, which means they provide minimal personal information in order to receive the newsletter.... Continue Reading
Social Media 101
The way people are using the internet changes on a daily basis. For those who aren’t up to speed with the latest workings and advantages of the internet may feel at a loss. Especially if you have not discovered the workings of social media. Ultimately, you may not realize the importance of using these new methods for running an online business. Social media is, in the most basic sense of things, a shift in the way people share and discover news or informational content. It makes it easy for people to interact with the information they are receiving, instead of simply reading it in a newspaper or magazine. Social media allows people to instantly... Continue Reading
CPR for a Dying List
I’m sure you know people who have tried, and possibly failed, to build an opt-in list. Maybe you are one of these people. Not all is lost, however. You still have a chance to breathe some life into your list, and get it working for you instead of against you. The relationship between you and your opt-in list members must be one of trust. If there is no trust, you will not likely get that person to sign up. If they do they may not stay. Here are a few strategies to build and maintain trust: They must be able to opt-out. Make sure each customer signing up for your newsletter or information knows they have a quick and easy option to bow out when... Continue Reading
Social Media Bookmarking
Social media bookmarking and networking go hand in hand. Social bookmarking enables users to search, share and organize web pages of interest including yours! It’s a tool that enables you to inspire backlinks and devoted followers. The first step is to register with the social bookmarking website of your choice. This permits you to store your bookmarks, create tags and decide what is made public or private. Some sites will even conduct periodic tests to make sure the links bookmarked are still active. Once you’ve started using social bookmarking it’s important to alert everyone, or “ping” your site or blog. This permits search engines... Continue Reading
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