How to Promote Your Website

Website promotion doesn’t have to be as difficult as some people make it out to be. Here are three website promotion strategies to help you get started.

• Directories – Directories are essentially libraries of websites. They’re generally organized by broad categories like sports and then by more specific categories like baseball which is then broken down into micro categories like amateur, youth, video games, instruction, movies and so on. The benefit to listing your website with a directory is they send traffic to your website and they help increase search engine ranking. The caveat is that there are literally thousands of website directories.
• Search engine submission – One of the first things many people do once they’ve created a business website is to submit it to the search engines. The obvious search engines to submit your site to are Google, MSN, and Yahoo however there are a number of smaller search engines for which it can benefit your business to become a part of. They include:
  • MetaCrawler
  • AltaVista
  • Live Search
  • Ask.com
  • About
  • MIVA
  • LookSmart
• Press and publicity – Press releases are a great way to spread the word about your business and the benefits your company offers. Online press release websites like prweb.com are an excellent resource. One well written press release can generate a ton of website traffic, increase awareness of your company and present you and your business with new opportunities.

Website promotion is a continual process and part of an ongoing marketing strategy.

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