Social Media 101
The way people are using the internet changes on a daily basis. For those who aren’t up to speed with the latest workings and advantages of the internet may feel at a loss. Especially if you have not discovered the workings of social media. Ultimately, you may not realize the importance of using these new methods for running an online business.
Social media is, in the most basic sense of things, a shift in the way people share and discover news or informational content. It makes it easy for people to interact with the information they are receiving, instead of simply reading it in a newspaper or magazine. Social media allows people to instantly connect and interact with people all around the world.
Social media enables you to:
- Gain a presence online
- Improve your website traffic
- Establish credibility for you and your business
- Connect personally with your audience
- Glean valuable information to help you grow your business
- Enhance your likability, an important buying trigger
Whether your online business is just starting out or you’ve been in business for awhile the addition of social networking can be an imperative step to your marketing strategy.
Examples of such social media platforms are social networks like Twitter and Facebook, blogs, podcasts, wikis, content communities as well as micro-blogging. They share many, if not all of the following attributes:
- Participation – encouraging others to comment or contribute to any given conversation or topic
- Conversation - social media is seen as an open conversation instead of a broadcast you would receive from a news broadcast. Newspapers, magazines etc…
- Connectedness – using links to other people, sites and resources
- Community – sharing common interests such as business ventures, politics, pastimes etc…
- Openness – open to feedback and participation, encouragement of comments, and sharing of information
We are all human with a need to build business contacts, share ideas, and create friends and inspiration. Having communities at our fingertips with the support we need, or colleagues available instantly to hear a new campaign strategy makes today’s business and personal lifestyle easier in a sense. Time zone issues can be eliminated, postal times no longer worrisome and long distance bills potentially a thing of the past in most cases, whether for business or personal reasons.
This simple addition to the way your business is currently functioning can bring you clients from areas you never would have thought to look, and all with the ease of what social media has to offer you.
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